| |
| about irie |
| writing/editing |
| marketing/design |
| research/seo |
| contact |
| articles |
| what clients are saying |
| work samples |
Professional Website Content Services
by Allie Hutton
When speaking with clients about professional website content services, the response is usually the same:
Of course, I could go into an entire sales pitch about how a professional has much more to offer in terms of professionally written website content, and find a way to justify the costs of my services. In fact, however, it’s much easier to reply, say to a CPA,
Of course I could attempt to do taxes. But would the knowledge I possess be enough to ensure that I am receiving all of the deductions I have coming? If I were to do my own taxes, it is quite possible I could lose money. Sure, I didn’t have to pay for the services of a professional CPA, but I may be missing out on hundreds—even thousands—of dollars by not doing so. We pay for the services of professionals because they are trained, experienced and qualified to do the work we pay them to do. We trust that, whatever the service may be, we are paying them to perform a task that better left to be done by a professional in the field. Content for your website is no different.
Writing content for a website involves more than correct grammar and punctuation. It is a process. Beginning with developing a strong understanding of the goods and/or services you provide, a competent professional website content specialist will place themselves in both your shoes and the shoes of your customers. This begins with researching what your potential customer base is searching for on the internet. The terms used by these potential customers are categorized into relevant and non-relevant terms, based on your business. The relevant terms are then analyzed to determine how often your potential customers utilize these words or phrases when searching on Google, Yahoo! or other search engines.
At this point, the professionally written website content is crafted using terms that are relevant to both your business and the customers you are trying to reach. Within your website content, these terms are utilized to achieve maximum results within the search engines. When potential customers enter a search term—previously determined to match your goods or services—it will be your website content that will bring your business to the top of the search engine results.
Each search engine has what are known as “spiders”. These spiders scour the internet all day, every day, looking through website content—yours included! These “spiders” decide what terms are used most heavily throughout your website content, and determine the main keywords that have been used. So if you are a professional candymaker, and your website content tells the story of how you began making candy—perhaps including some stories about Grandma—you may be surprised to know that while you are in the business of making and selling candy, your website could actually be appearing in search results for someone researching “Grandma”. Most likely it would be those researching their family tree, old time recipes, or genealogy. The likelihood of those people clicking on a link for a candymaker is slim to none—wouldn’t you say?
A professional website content specialist understands the importance of a personal touch, but also the importance of achieving results. By using professionally written website content, you can be assured that you are getting the best of both worlds! Everything that you would like to include will be, and you won’t be excluding potential customers in the process.
Another pitfall you will want to avoid with website content is the mistake of filling your website with free website content found on the internet. Sure, it is website content, and it is free—so what’s the harm, right? Well, for starters, your website content will not be unique. Not only are you offering this website content, but thousands of other people may be, as well. If you have found this website content relevant enough to put on your website, perhaps your competitors have, too. Your website content needs to be as unique as your business. Utilize professionally written website content to allow your business to stand above your competitors, and watch your sales grow in the process!
While it is true that no one knows your business better than you, no one knows how to maximize the exposure of your business and website better than a professional website content specialist!
Allie Hutton is the owner of Irie Design Solutions, a full-service outsourcing provider specializing in professionally written website content, graphic design, marketing and other creative services. She can be contacted at allie@its-irie.com, or visit the website at http://www.its-irie.com, for more information.
These articles are © Irie Design Solutions. The may not be reproduced or reprinted in any way, without the express written consent of Irie Design Solutions.